"Small Talk, Big Results!" by Diane Windingland
Posted by Steve Frazier
on Sep 27, 2011
The Program on September 27th was presented by Diane Windingland, and was titled "Small Talk, Big Results"
She told of her beginnings as a public speaker, and of the fear that she felt whenever she spoke in front of a group. Now, she says, she finds it easy to talk to a group. One of the major things she has learned is that people do not easily remember statistics, but they do recall stories and anecdotes. Her speaking secret is to tell pointed stories to validate the points being made.
People remember stories as they give meaning and relevance to the points being made. Facts are abstract, but people don't buy based on facts. They make their decisions based on emotions, and stories paint a picture that the client can relate to.
Further information from the website: www.smalltalkbigresults.com
Future programs:
October 11 Fitness - Bethan Connelly
October 18 Trends in the Medical Industry: Robert Stevens
October 25 Excelsior Rotary Foundation
She told of her beginnings as a public speaker, and of the fear that she felt whenever she spoke in front of a group. Now, she says, she finds it easy to talk to a group. One of the major things she has learned is that people do not easily remember statistics, but they do recall stories and anecdotes. Her speaking secret is to tell pointed stories to validate the points being made.
People remember stories as they give meaning and relevance to the points being made. Facts are abstract, but people don't buy based on facts. They make their decisions based on emotions, and stories paint a picture that the client can relate to.
Further information from the website: www.smalltalkbigresults.com
Future programs:
October 11 Fitness - Bethan Connelly
October 18 Trends in the Medical Industry: Robert Stevens
October 25 Excelsior Rotary Foundation
(Story by Tad Shaw and photo and posting by Steve Frazier)