District PR Chair Heather Voorhees
Our Program on May 28th was presented by District PR Chair Heather Voorhees and why PR is important to Rotary as it helps clubs grow and builds public support and goodwill. Heather says ‘It’s not about taking credit for good deeds, it’s about building credibility!” Voorhees met with the PR Committee prior and indicated that the Excelsior Club has an excellent PR Program and a great website. Heather’s enthusiasm, passion and humor were evident when she talked about the seven tools that each club needs to have an effective PR Program: 1) Have an attractive and updated website with current member’s emails. 2) Be on Social Media. 3) Have a PR Committee and Chair. 4) Partnership with other non-profits. 5) Have a membership at the Chamber of Commerce. 6) Have a club brochure or business cards. 7) Form good relationships with the local media. (The Excelsior Rotary Club has six of the seven – Do you think we should invest in a Chamber Membership for our Club?) Voorhees ended her presentation by talking about what each member can do to promote Rotary. She suggests that we brand ourselves like we just did by having club shirts. Talk about rotary in your business and to friends. Invite your colleagues and friends to Rotary meetings and events. Support your clubs PR by “Liking” our facebook page and checking out the website. She ended by saying, “Be engaged! The best way to share your Rotary passion is to live your Rotary passion!